| Journal Paper | Journal Paper Information |
|---|---|
| Name | Ubedullah Amjad Ali |
| Co-Authors | Asif Iqbal, Muhammad Sikander Iqbal, Faisal Ismail, Sheikh Muhammad Ali |
| Department | Business Studies |
| Title OF Paper | Unveiling the Black Box of Influencer Marketing: The moderating role of Parasocial interaction and persuasion knowledge |
| Title Of Journal | Internationall Journal of Social Science and Entrepreneurship IJSSE |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-10-31 |
| Pages | 134-157 |
| Issue No | 4 |
| Volume No | 3 |
| DOI | https://ijsse.salmaedusociety.com/index.php/ijsse/article/view/213/163 |
| Paper Status | Published |