| Journal Paper | Journal Paper Information |
|---|---|
| Name | Tehzeeb Sakina Amir |
| Co-Authors | Rabia Sabri |
| Department | Psychology |
| Title OF Paper | Colors of Mind Determines Colors of Choice – Pakistani Consumer Behavior |
| Title Of Journal | Sukkur IBA Journal of Management and Business |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-06-27 |
| Pages | 53-78 |
| Issue No | 1 |
| Volume No | 10 |
| DOI | http://journal.iba-suk.edu.pk:8089/sibajournals/index.php/sijmb/article/view/1225/388 |
| Paper Status | Published |