| Journal Paper | Journal Paper Information |
|---|---|
| Name | Shaista Kamal Khan |
| Co-Authors | Sana Arz Bhutto |
| Department | Business Studies |
| Title OF Paper | Paradigm Shift to Social Media Marketing Impacting Consumer Purchase Intention in the Restaurant Industry |
| Title Of Journal | International Journal of Social Science and Entrepreneurship |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2023-04-30 |
| Pages | 112-136 |
| Issue No | 2 |
| Volume No | 3 |
| DOI | https://scholar.google.com/citations?view_op=view_citation&hl=en&user=l4va9BkAAAAJ&citation_for_view=l4va9BkAAAAJ:qUcmZB5y_30C |
| Paper Status | Published |