| Journal Paper | Journal Paper Information |
|---|---|
| Name | Aftab |
| Co-Authors | Tahir, Lodhi |
| Department | ORIC |
| Title OF Paper | Impact of Customer Based Brand Equity (CBBE) on Customer Retention: A comparative study of Government, Private and Foreign banks of Lahore, Pakistan |
| Title Of Journal | IBT Journal of Business Studies (Formerly Journal of Management & Social Sciences) |
| Paper Type | HEC Recognized Local |
| Impact Factor | |
| Start Date | 2014-12-01 |
| Pages | |
| Issue No | |
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| DOI | |
| Paper Status | Published |