Journal Paper Journal Paper Information
Name Dr. Samreen Babar
Co-Authors
Department Management Sciences
Title OF Paper Exploring mediating role of Service Quality in the association between Sensory Marketing and Customer Satisfaction.
Title Of Journal Total Quality Management & Business Excellence.
Paper Type ISI Index With Impact Factor
Impact Factor
Start Date 2019-04-04
Pages
Issue No
Volume No
DOI DOI: 10.1080/14783363.2019.1632185
Paper Status Published