Journal Paper Journal Paper Information
Name Dr. Samreen Babar
Department Management Sciences
Title OF Paper Exploring mediating role of Service Quality in the association between Sensory Marketing and Customer Satisfaction.
Title Of Journal Total Quality Management & Business Excellence.
Paper Type ISI Index With Impact Factor
Impact Factor
Start Date 2019-04-04
Issue No
Volume No
DOI DOI: 10.1080/14783363.2019.1632185
Paper Status Published